Local politicians, heads of chambers of commerce, presidents of big companies oblige with quotes praising your community.  Everyone has these promotional pieces.  How do you get that distinctive edge? 

You need testimony from real working managers.  People who hire staff, schedule production, find suppliers and distribute goods. 

Personally introducing serious prospects to local businesspersons with relevant experience is highly effective.   But how often can you impose?  How practical will it be to schedule?  When can you be sure the prospect is hot?